What’s Going On With Hyundai? Ask Mary?
cleantechnica.com Apr 5, 2026

What’s Going On With Hyundai? Ask Mary?

AI-summarised brief · reviewed before publication

Hyundai announced a strategic shift at the New York Auto Show, investing $26 billion in the US and focusing on American customer preferences. The company is scaling back electric vehicle plans, introducing more hybrids, and launching body-on-frame SUVs and pickups. Meanwhile, Kia introduced the EV3 prototype, a compact electric vehicle, and a concept electric van, despite Hyundai's shift away from EV emphasis. A partnership with GM may provide scale and shared development opportunities.