techcrunch.com
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Jun 18
After unveiling ridiculously expensive AR glasses, Snap’s stock takes a dive
Snap's highly anticipated AR glasses, Specs, had a disappointing debut, with the company's stock plummeting over 5% after the launch. The glasses, which retail at nearly $2,200, have raised concerns about their profitability, particularly given Snap's core user demographic of teenagers who may not have the financial means to afford them. The stock has been struggling, dropping 30% over the past year, and has yet to recover from the announcement. Snap's CEO, Evan Spiegel, defended the price, comparing Specs to high-end computers and laptops.
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Snap's pricey AR glasses may be a non-starter for its core user base, threatening the company's business model and potentially limiting the product's market potential. The high cost of Specs may force Snap to reevaluate its target audience and pricing strategy, making it a crucial test for the company's ability to adapt to changing consumer demands.