Whoop has LeBron – now it wants your mom
techcrunch.com Mar 28, 2026

Whoop has LeBron – now it wants your mom

AI-summarised brief · reviewed before publication

Whoop, a Boston-based health wearable company, has expanded its focus from performance tracking to life-saving monitoring. Founded by Will Ahmed in 2009, the company has grown significantly, operating in over 200 countries and reaching cash-flow positive. Whoop's subscription model has proven successful, with 83% of users opening the app daily. The company has launched medically cleared features, including ECG monitoring and blood pressure insights, and partnered with Quest Diagnostics for blood testing.