World’s best-selling smartphone for Q1 2026 is iPhone 17, as expected
AI-summarised brief · reviewed before publication
The base iPhone 17 has become the world's top-selling smartphone for Q1 2026, outperforming both the competition and premium iPhone models. According to Apple's record-breaking March quarter results, the standard iPhone 17 accounted for 6% of all new smartphones sold, with the iPhone 17 Pro Max and iPhone 17 Pro following. Apple experienced a 20% increase in iPhone sales in China during Q1 2026, with iPhone revenue growing to $85.3 billion.
💡 Why It Matters
- · The iPhone 17's success highlights a shift in consumer behavior, where the more affordable model is now in demand after the initial premium model release cycle.
- · This trend may lead Apple to consider a twice-a-year release cycle, with the standard model being released in the spring and the Pro models in the fall.