X says it’s reducing payments to clickbait accounts

techcrunch.com Apr 13, 2026

X says it’s reducing payments to clickbait accounts

Curated by Shubham · TechCapsules · Apr 13, 2026

AI-summarised brief · reviewed before publication

X is reducing payments to accounts that flood timelines with clickbait and rapid-fire news aggregation. Payments to aggregators will be cut by 60% and then 20% more in the next cycle. Habitual bait posters using "BREAKING" on every post will also see reduced payments. This move aims to promote real creators and curb manipulation, with some accounts already receiving demonetization notices, sparking controversy among affected users.

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