ign.com
Sep 23, 2026
Yet Another Disney+ Price Hike Is Coming — and It’s Reportedly Due This Week
AI-summarised brief · reviewed before publication
Disney announced a $2.50 (13%) increase for its ad‑free Disney+ subscription, effective Wednesday, raising the monthly fee to $21.49. Hulu’s ad‑free tier will rise by the same amount. The combined Disney+ and Hulu bundle will increase by $2 to $21.99, only $0.50 more than subscribing separately. New subscribers will pay the higher rates immediately, while existing customers will see the change on their next bill. The hike follows recent adjustments to Disney+’s European user agreement, which now permits ads on all tiers.
💡 Why It Matters
- · The price jump tightens Disney’s competitive stance against Netflix, aligning its ad‑free offering closer to the streaming giant’s premium tier.
- · It also signals Disney’s continued strategy of monetizing its content library through incremental fee increases.
