You’ll finally be able to try Secretlab chairs before you buy, as the company partners with Best Buy
AI-summarised brief · reviewed before publication
Secretlab has announced a partnership with Best Buy, placing its gaming chairs in 15 U.S. retail stores and opening a dedicated Experience Store in Los Angeles. The move follows customer feedback from events and the company’s Singapore headquarters, where visitors can test products. The LA store, located at 8464 Melrose Avenue, will offer in‑person trials, personal consultations, and showcase upcoming releases and special editions. This marks Secretlab’s first named physical retail location.
💡 Why It Matters
- · By moving into brick‑and‑mortar, Secretlab gives buyers tactile confidence, potentially reshaping how premium gaming gear is marketed and sold.
- · The partnership could set a new standard for experiential retail in a market dominated by online sales.