YouTube is testing an AI-powered search feature that shows guided answers
AI-summarised brief · reviewed before publication
YouTube is testing an AI-powered search feature called "Ask YouTube" that provides step-by-step results to users' queries. The feature, which combines text and video, allows users to ask questions like planning a road trip and receive relevant video segments with titles and channel details. Users can also ask follow-up questions, and the feature is part of Google's broader push to integrate AI into its search capabilities.
💡 Why It Matters
- · The new search feature may shift YouTube's video-centric experience to a more interactive and dynamic one.
- · By providing users with guided answers, YouTube may be able to increase engagement and retention, ultimately benefiting creators and advertisers.