YouTube says its 90-second unskippable ads were the result of a bug, fix rolling out [U]
9to5google.com Apr 11, 2026

YouTube says its 90-second unskippable ads were the result of a bug, fix rolling out [U]

AI-summarised brief · reviewed before publication

YouTube users reported 90-second unskippable ad breaks within videos streamed to televisions, sparking concerns about the platform's ad format. Initially, YouTube denied testing such ads, stating they were "looking into this further." However, the company later confirmed the issue was a bug, resulting from inaccurate timers for shorter ads. A fix is rolling out to address the problem, and YouTube reasserted that 90-second non-skippable ads are not a tested or implemented feature.