“674M views and they still don’t get the message”: Windows 10 users still aren’t sold on Windows 11
AI-summarised brief · reviewed before publication
Microsoft’s most‑watched Windows YouTube video, a promotional clip urging users to upgrade from Windows 10 to Windows 11, has amassed 674 million views since October 31 2025—about 48 times the 14 million views of the official “Introducing Windows 11” launch video. The comment section reveals widespread frustration: many users cannot meet Windows 11’s hardware prerequisites such as TPM 2.0, UEFI Secure Boot, and newer CPUs, while others cite higher RAM consumption and persistent bugs. Microsoft acknowledges Windows 11’s memory demands and is working on optimisations. Additional pain points include a mandatory Microsoft account during setup, increased upsell prompts, and the loss of familiar features like a freely movable taskbar. These factors explain why a substantial portion of the billion‑plus Windows desktop base remains on Windows 10 despite Microsoft’s push.
💡 Why It Matters
- · Users’ resistance highlights a gap between Microsoft’s upgrade narrative and the practical constraints of existing hardware and workflow preferences.