OpenAI says Apple Intelligence users showed little interest in ChatGPT integration
9to5mac.com Sep 24, 2026

OpenAI says Apple Intelligence users showed little interest in ChatGPT integration

AI-summarised brief · reviewed before publication

OpenAI filed a court document expressing disappointment that ChatGPT’s integration into Apple Intelligence, launched in 2024, attracted minimal iPhone user engagement. The company had expected a “halo effect” and increased subscriptions, but a month after launch the feature was off to a slow start, prompting revised user forecasts. By summer 2025, Apple’s implementation—off by default—was deemed dramatically underperforming. The filing also notes concerns that Apple may seek a new AI partner and references SpaceXAI’s antitrust lawsuit.

💡 Why It Matters

  • · The sluggish uptake undermines a high‑profile partnership that could have reshaped consumer AI adoption.
  • · It also fuels legal battles that may redefine competitive dynamics in the tech sector.