“This is your Dreamcast moment”: Former PlayStation boss thinks Xbox needs to “pick a lane” with exclusive games to fix itself
eurogamer.net Oct 3, 2026

“This is your Dreamcast moment”: Former PlayStation boss thinks Xbox needs to “pick a lane” with exclusive games to fix itself

AI-summarised brief · reviewed before publication

Former PlayStation chief Shawn Layden told The Expansion Pass podcast that Xbox’s declining Series X/S sales stem from a lack of clear strategy on first‑party exclusives. He argued the console must either become a platform defined by exclusive titles or embrace its role as the world’s largest publisher, a path that requires multi‑platform releases, but it cannot successfully pursue both. Layden likened Xbox’s crossroads to Sega’s “Dreamcast moment” when the company abandoned hardware to focus on publishing for rivals. He praised new Xbox CEO Asha Sharma’s restructuring, job cuts, and recent moves such as securing Hideo Kojima’s Physint, reviving Gears of War exclusives, and continuing Project Helix, urging her to “pick a lane.”

💡 Why It Matters

  • · A decisive focus on exclusives could restore Xbox’s distinct identity and halt its console sales slide.