Amazon slashes Apple Watch Ultra 3 to $599 for Prime Big Deal Days
appleinsider.com Oct 7, 2026

Amazon slashes Apple Watch Ultra 3 to $599 for Prime Big Deal Days

AI-summarised brief · reviewed before publication

Amazon has reduced the price of the Apple Watch Ultra 3 by $200 for its Prime Big Deal Days, offering the 49 mm GPS + Cellular model with a Natural Titanium case and Anchor Blue Ocean band for $599.97, the lowest ever recorded for the second‑generation Ultra. A Black Titanium version with a Milanese Loop in size Large is available for $699.97, also reflecting a $200 discount off the manufacturer’s suggested retail price. The promotion is part of a broader Prime Day slate that includes $70 off the AirPods Pro 3, $50 off the 40 mm Apple Watch SE 3, $100 off the 49 mm Apple Watch Ultra 4, and $200 reductions on select MacBook Air and iPad mini models. Amazon’s pricing push targets premium Apple wearables during the high‑traffic shopping event.

💡 Why It Matters

  • · The steep discount makes Apple’s flagship smartwatch accessible to a wider consumer base, potentially shifting purchase patterns away from lower‑priced competitors.