XBOX launches XP to bring its games to film, TV and more
news.xbox.com Oct 9, 2026

XBOX launches XP to bring its games to film, TV and more

AI-summarised brief · reviewed before publication

Xbox announced the creation of XP, a new division aimed at extending its game franchises into film, television, consumer products, strategic partnerships and live experiences. The unit will be led by Kayleen Walters, appointed president, who brings experience from Lucasfilm and Mojang, where she oversaw the expansion of Minecraft into a record‑breaking movie and global merchandising. XP consolidates existing Xbox capabilities under a single mission to broaden franchise reach, deepen player connections and generate new fan‑driven opportunities worldwide. Walters said the division will collaborate with studio creators and trusted partners to build on core games while exploring new storytelling formats. Xbox’s ambition is to become the world’s leading entertainment company by turning its titles into enduring, cross‑media franchises for audiences.

💡 Why It Matters

  • · By uniting game IP with film, TV and merchandise, Xbox aims to monetize its biggest titles beyond gaming, turning them into cultural staples.