Microsoft offers MacBook owners up to $1,000 to ditch Apple for a Surface Laptop Ultra
AI-summarised brief · reviewed before publication
Microsoft has launched a limited‑time incentive program targeting current MacBook users, offering up to $1,000 in credit toward the purchase of a Surface Laptop Ultra. The promotion, announced in early October, is available to customers who trade in eligible MacBook models through Microsoft’s online portal or participating retail partners. The credit amount varies based on the MacBook’s age and configuration, with newer, higher‑spec devices qualifying for the maximum rebate. The Surface Laptop Ultra, featuring a 13.5‑inch PixelSense Flow display, 12th‑generation Intel processors, and optional NVIDIA RTX graphics, is positioned as a direct competitor to Apple’s premium laptops. The offer runs for three months and is part of Microsoft’s broader strategy to grow its Windows hardware ecosystem.
💡 Why It Matters
- · By financially nudging Apple’s premium laptop users toward Windows, Microsoft aims to accelerate adoption of its high‑end hardware and shift market share in the lucrative creative‑professional segment.
