Les Benjamins takes fashion to the sky with iPad-designed hot air balloons
AI-summarised brief · reviewed before publication
Les Benjamins celebrated its 15th anniversary with “From Earth to Sky,” a runway show in Turkey’s Cappadocia that featured ten floral‑inspired garments and three custom hot‑air balloons. Designer Bunyamin Aydin used an iPad Pro, Freeform, Procreate, and an Apple Pencil Pro to sketch, refine, and share designs with his team. The balloons were engineered by Pasha Balloons, while French filmmaker Neels Castillon captured the event on an iPhone 18 Pro Max, using 4K 120 fps footage and ProRes RAW for post‑production. The final film premiered on Apple’s Instagram on October 16.
💡 Why It Matters
- · The collaboration demonstrates how high‑tech tools can merge traditional couture with innovative aerial staging, expanding the creative possibilities for fashion presentations worldwide.