Intelligent Assistant added to iWork apps for Creative Studio subscribers
AI-summarised brief · reviewed before publication
Apple released an update for its iWork suite—Pages, Keynote and Numbers—on Thursday, adding iPhone Duo support ahead of its October 23 launch and introducing a new open Interchange Format (.keyx) to simplify Keynote editing in third‑party apps. The primary focus is Apple Intelligence features, available only to subscribers of the Apple Creator Studio bundle. Each app now includes a beta Intelligent Assistant, which requires a device set to US English and iOS 27 or later; the assistant operates separately from Siri. The beta rollout also includes suggestions for document design, data visualization and slide composition. Shortly after the rollout, Apple removed all three iWork apps from both the iOS and Mac App Stores, leaving the cause of the pull unclear.
💡 Why It Matters
- · By tying the Intelligent Assistant to the paid Creator Studio, Apple turns its AI capabilities into a subscription lever, forcing power users to upgrade for advanced workflow automation.