Tim Cook compared touchscreen Windows laptops to a toaster-fridge, now Apple is selling one for $2,899

windowslatest.com Oct 29, 2026

Tim Cook compared touchscreen Windows laptops to a toaster-fridge, now Apple is selling one for $2,899

Curated by Shubham · TechCapsules · Oct 29, 2026

AI-summarised brief · reviewed before publication

Apple launched the first MacBook Pro with a touchscreen, featuring a PROLED XDR display that supports tap, swipe, scroll, and pinch gestures. The new model, priced at $2,899, boasts a 2,000‑nit peak brightness and a 10,000,000:1 contrast ratio while remaining lighter and thinner than previous Pro models. Apple’s marketing emphasizes the tactile experience, citing built‑in touch sensors that reduce latency. The move follows a decade of internal debate over touch input on Macs and signals a shift in Apple’s design philosophy.

💡 Why It Matters

· Apple’s adoption of touch on a laptop challenges its long‑standing touch‑free stance, potentially redefining user interaction in professional computing.
· The decision may pressure competitors to revisit their own hardware strategies.

Read full article on windowslatest.com

Apple releases touchscreen Mac developer videos, with live sessions coming in November

Apple announced its first touchscreen Macs, the 14‑inch and 16‑inch MacBook Pro models featuring PROLED XDR displays. The company updated its Design Resources portal with new assets and released a “Get ready for Touch on Mac” developer page that includes three instructional videos. Apple will also host two live “Meet with Apple” group labs in November, allowing developers to interact with engineers and designers about app optimization for touch. Registration is open, while Xcode 27.3 beta and related documentation are slated for future release.

💡 By equipping developers with targeted resources and live support, Apple accelerates the adoption of touch‑enabled Mac apps, expanding the ecosystem beyond traditional keyboard‑mouse interactions.

appleinsider.com · Oct 29

It’s back – the glowing Apple logo makes a return on MacBook…

Apple has reintroduced its backlit logo on the new 14‑ and 16‑inch MacBook Pro models, a feature absent since the 2016 release. The redesign uses tandem OLED displays that cut screen thickness by up to 1 mm, allowing the logo to glow without adding bulk. The logo, once positioned upside‑down for passersby, now shines outward, echoing its historic presence on concert stages and retail displays. The move signals a blend of nostalgia and engineering efficiency in Apple’s latest Pro lineup.

💡 The return of the glowing Apple logo underscores the company’s commitment to iconic branding while showcasing advances in OLED technology that enable slimmer, more power‑efficient designs.

techcrunch.com · Oct 29

Apple launches its new touchscreen MacBook Pro

Apple introduced a touchscreen MacBook Pro, priced at $2,899 for the 14‑inch model and $3,399 for the 16‑inch version. The laptops feature a new PROLED XDR display with 2,000 nits peak brightness, a Dynamic Island‑style cutout, and a hinge that stabilizes the screen and camera. Powered by M5 Pro or M5 Max chips, they support up to 128 GB of memory, 16 TB of storage, and up to four external displays. The devices launch November 6 after preorders begin October 30.

💡 The move reintroduces touch capability to Apple’s flagship laptops, potentially reshaping workflow and creative applications that rely on direct screen interaction. It signals a strategic pivot toward more versatile, high‑performance portable devices.

9to5mac.com · Oct 29

Apple introduces new power adapters for Mac, plus extension cable, travel kit

Apple unveiled four new Mac accessories during the launch of the MacBook Pro with PROLED XDR. The company introduced 70W and 140W power adapters that replace older models and now support the AC Connector 2 standard. A new 2‑meter power extension cable and a refreshed World Travel Adapter Kit, featuring five interchangeable AC plugs, were also released. These accessories ship immediately and are bundled with select MacBook Pro models. The updates aim to improve compatibility and portability for Mac users worldwide.

💡 The new adapters align Apple’s power ecosystem with its latest hardware, ensuring seamless charging across regions and reducing the need for multiple cables. The travel kit’s return addresses a long‑standing gap for professionals who rely on consistent power solutions while on the move.

appleinsider.com · Oct 29

PROLED 16-inch MacBook Pro vs 16-inch MacBook Pro: Compared

Apple unveiled a new 16‑inch MacBook Pro featuring a tandem OLED display with touch capability, marking the first MacBook Pro to include a touch screen without external accessories. The model, available with M5 Pro or M5 Max chips, offers a slimmer chassis (0.63 in thick) and lighter weight (4.0 lb for M5 Pro) compared to the existing mini‑LED version. It retains the same 18‑core CPU, but adds a 20‑core GPU (Pro) or 32‑core GPU (Max). Pricing starts at $3,399 for the M5 Pro and $4,799 for the M5 Max.

💡 The touch‑enabled OLED screen expands creative workflows, enabling direct interaction with design and video tools. Apple’s shift to OLED also signals a broader industry move toward higher‑contrast, energy‑efficient displays.

9to5mac.com · Oct 29

Ternus addresses Apple breaking touchscreen Mac taboo: ‘Who knew?’

Apple’s leadership, including CEO John Ternus, hardware chief Johny Srouji, and marketing chief Greg “Joz” Joswiak, confirmed in a WIRED interview that the company will finally add touch capability to the MacBook Pro. The decision follows advances in OLED displays, custom silicon, and thermal design that allow touch without compromising performance or form factor. Apple stresses touch will be an optional, limited feature, not a core input method, and will cater to professionals accustomed to iPad and iPhone interactions.

💡 The move signals Apple’s willingness to evolve its flagship product line to meet modern user expectations, potentially reshaping the Mac’s role in creative workflows.