As investors ask about GTA 6 and AI, Take-Two CEO once again puts faith in dev creativity, states making hit games "remains the purview of human beings"

eurogamer.net Nov 10, 2026

As investors ask about GTA 6 and AI, Take-Two CEO once again puts faith in dev creativity, states making hit games “remains the purview of human beings”

Curated by Shubham · TechCapsules · Nov 10, 2026

AI-summarised brief · reviewed before publication

During Take‑Two Interactive’s Q2 2027 earnings call, CEO Strauss Zelnick addressed investor concerns about AI‑driven piracy and its potential impact on the upcoming Grand Theft Auto VI. He argued that the video‑game sector has remained largely resistant to piracy due to large file sizes, console ecosystems and online integration, but acknowledged AI‑generated compilations and decompilations as emerging threats. Zelnick said the company is bolstering technical defenses and legal actions to counter bad‑faith actors. When asked whether AI could give Rockstar a competitive edge, he reiterated that while technology eases asset creation, hit games still rely on human creativity. He highlighted that GTA VI’s pre‑order demand exceeds expectations and will set a new performance baseline for Take‑Two.

💡 Why It Matters

· Zelnick’s stance underscores that even as AI tools proliferate, the core value of blockbuster titles remains tied to human‑driven innovation, shaping how publishers allocate resources between security and creative talent.

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