Rockstar’s owner expected GTA 6 to be big, but not this big: “The numbers will speak for themselves”
gamesradar.com Nov 10, 2026

Rockstar’s owner expected GTA 6 to be big, but not this big: “The numbers will speak for themselves”

AI-summarised brief · reviewed before publication

Take‑Two Interactive disclosed that pre‑orders for Rockstar’s Grand Theft Auto VI have far exceeded internal forecasts, generating roughly $730 million in sales within weeks of release. The publisher had invested about $1 billion in the game’s development, yet executives said the response “wasn’t expected to be this big.” In its latest earnings presentation, Take‑Two highlighted the unprecedented pre‑order momentum and reiterated a full‑year net‑booking target of $8 billion for fiscal 2027, a figure comparable only with industry rivals such as EA. CEO Strauss Zelnick called the performance “historic” and promised further growth through new hits, emerging business models, and geographic expansion. GTA VI is slated for launch on November 19 for PlayStation 5 and Xbox Series X|S, with a possible earlier PC release under discussion in the coming months.

💡 Why It Matters

  • · The surge positions Take‑Two to rival the scale of console manufacturers, forcing rivals to rethink launch strategies.