Snapchat Introduces $8.99 Lens+ Subscription for Exclusive AR Features
AI-summarised brief · reviewed before publication
Snapchat unveiled a new subscription tier, Lens+, priced at $8.99 per month, aimed at enhancing user experiences with exclusive Lenses and augmented reality (AR) features, the company announced on Wednesday. Lens+ builds on the benefits of the existing $3.99 per month Snapchat+ subscription, offering access to hundreds of unique Lenses for creating, sharing, and engaging with Snaps. According to Snapchat’s blog post, the tier includes Lenses crafted by Snapchat and select creators, such as AI-powered video Lenses and a new Bitmoji Game Lens, with new AR experiences added weekly. A Snap spokesperson clarified to TechCrunch that no previously free Lenses will be paywalled under this new tier. In the coming months, Snapchat plans to allow select Lens creators to monetize exclusive Lenses, providing a new revenue stream for creators, though details on the revenue-sharing model were not disclosed. Since its launch in 2022, Snapchat+ has attracted over 14 million subscribers, significantly boosting the company’s revenue. Snap reported $1.36 billion in first-quarter revenue in April, a 14% increase from the previous year, crediting Snapchat+ growth and improved advertising solutions. The Lens+ tier is part of Snap’s strategy to further increase revenue by placing advanced AR features behind a paywall, though it may not appeal to all users. Additionally, Snapchat offers a $14.99 per month Platinum Snapchat+ tier, which eliminates ads and includes all benefits from both the standard Snapchat+ and Lens+ tiers. Image Credits: KIRILL KUDRYAVTSEV/AFP / Getty Images