US healthcare marketplaces shared citizenship and race data with ad tech giants
techcrunch.com May 4, 2026

US healthcare marketplaces shared citizenship and race data with ad tech giants

AI-summarised brief · reviewed before publication

A new investigation by Bloomberg found that almost all US state government-run health insurance marketplaces shared residents' application information with ad tech giants, including Google and Meta. The data shared included citizenship and race information, with some marketplaces also sharing email addresses and phone numbers. This raises concerns about privacy and data protection. Over seven million Americans purchased health insurance through these marketplaces this year.

💡 Why It Matters

  • · Meta and Google pixels were designed for e-commerce conversion tracking — their presence on government healthcare applications, where users have no meaningful choice but to submit sensitive data, represents a fundamental misuse of ad infrastructure that regulators have barely begun to address.