iPhone 18 Pro Price Update: Analyst Ming-Chi Kuo Reveals Why Imminent Apple Smartphone Is Bleeding Cash

ibtimes.co.uk Jun 22, 2026

iPhone 18 Pro Price Update: Analyst Ming-Chi Kuo Reveals Why Imminent Apple Smartphone Is Bleeding Cash

Curated by Shubham · TechCapsules · Jun 22, 2026

AI-summarised brief · reviewed before publication

Analyst Ming-Chi Kuo has revealed that the upcoming iPhone 18 Pro may cost $1,399 due to surging component costs. The cost of 12GB of DRAM is expected to jump from $39 to $145, and flash storage may rise from $13 to $51. These increases are driven by high demand from AI data centers, which are absorbing vast quantities of DRAM and NAND flash. The total component and manufacturing costs for the iPhone 18 Pro may climb to around $726, a 25% increase from the iPhone 17 Pro. This could lead to a price increase of $200 to $300 over the current iPhone 17 Pro.

💡 Why It Matters

· Apple's ability to maintain its profit margins hinges on its pricing strategy for the iPhone 18 Pro.
· A significant price increase could test consumer willingness to pay premium prices for high-end smartphones.

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