Apple Watch sales rise, but can't get back to previous highs

appleinsider.com Jun 22, 2026

Apple Watch sales rise, but can’t get back to previous highs

Curated by Shubham · TechCapsules · Jun 22, 2026

AI-summarised brief · reviewed before publication

Apple Watch sales have seen a considerable rise in the first quarter of 2026, reaching 23% market share globally. This marks a 21% increase year over year, surpassing the 28% decline in Samsung sales during the same period. The growth is attributed to Apple's latest Apple Watch releases, featuring meaningful health upgrades and an affordable Apple Watch SE 3. North America accounted for over half of Apple's sales, while China and Europe recorded the fastest Apple Watch growth.

💡 Why It Matters

· Apple's resurgence in the smartwatch market highlights the importance of timely product updates and innovative features in maintaining consumer interest.
· The upcoming significantly redesigned Apple Watch Ultra 4 is expected to further boost Apple's sales, as the company continues to dominate the market with its refreshed lineup.

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