Samsung creates Robotics eXperience (RX) division

gsmarena.com Jul 21, 2026

Samsung creates Robotics eXperience (RX) division

Curated by Shubham · TechCapsules · Jul 21, 2026

AI-summarised brief · reviewed before publication

Samsung Electronics has launched a Robotics eXperience (RX) Business Promotion Office, headed by CEO TM Roh, to unify its robotic research and development. The division will operate from the Seoul R&D Campus and establish research hubs in the United States, China, and Japan. Lee Dong-geon, formerly of Boston Dynamics, will lead the Robotics Strategy Team, while Ajou University professor Kim Eui-gyeom will focus on humanoid robot manipulation. Samsung plans to deploy industrial robots in its own factories as a proving ground, aiming for fully AI‑autonomous manufacturing by 2030. The company will also fund startups and pursue acquisitions, having already become the largest shareholder in Rainbow Robotics.

💡 Why It Matters

· Samsung’s move signals a strategic pivot toward integrating advanced robotics into its core manufacturing, potentially reshaping global production standards.
· The company’s aggressive expansion into robotics could accelerate the adoption of autonomous factories across the industry.

Capsules Robotics

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Robotics Company Agility Opens 60,000 Square-Foot Facility Silicon Valley Daily

Agility Robotics has inaugurated a 60,000‑square‑foot Fremont, California facility to serve as its Silicon Valley hub for Physical AI development. The new center will house engineering teams that train, test, and enhance the AI systems powering the company’s humanoid robot, Digit, enabling it to acquire new skills and perform more complex tasks in customer settings. The site complements Agility’s existing RoboFab plant in Salem, Oregon, and will employ nearly 200 professionals in AI/ML software engineering and field operations. The expansion supports the company’s goal of scaling Digit deployments and preparing for a public listing through a merger with Churchill Capital Corp XI.

💡 By positioning its AI development hub in Silicon Valley, Agility taps a premier talent pool, accelerating innovation that could set new standards for safety and productivity in enterprise robotics.

therobotreport.com · Jul 21

Generative Bionics unveils humanoid robot with full-body tactile sensing

Generative Bionics introduced its Gene.01 humanoid at AMD Advancing AI 2026, marking the robot’s U.S. debut. Developed in six months, the platform integrates full‑body tactile skin that senses touch, temperature, proximity and force with a physics‑native AI that treats the robot’s body, mechanics and intelligence as a single system. CEO Daniele Pucci described Gene.01 as a scalable, human‑aware platform that can be customized at the AI, design and end‑effector levels for specific industrial tasks. The first commercial configuration partners with shipbuilder Fincantieri to perform welding in shipyards. Gene.01’s model and digital twin are open‑sourced on PyPI, conda‑forge and ROS, enabling developers to integrate the robot instantly into existing AI and simulation pipelines. Its rapid build underscores fast tactile‑robotic progress today.

💡 By open‑sourcing a touch‑sensitive humanoid, Generative Bionics lowers the barrier for factories to deploy collaborative robots that can learn tasks through force feedback, accelerating adoption of safe human‑robot teamwork.

thehindubusinessline.com · Jul 21

Samsung Electronics launches robotics division to drive humanoid robot push

Samsung Electronics announced the creation of a Robotics eXperience (RX) division that will report to the chief executive. The unit, led by executive vice president Lee Dongkun, will manage Samsung’s robotics strategy, core technology development and business execution. Samsung plans to open robotics research hubs in the United States, China and Japan to tap local ecosystems and expertise. The move builds on a broader push announced earlier in the year, including a target to deliver tangible results from its humanoid robot program this year and a willingness to invest or acquire assets to speed commercialization. Samsung says advances such as physical AI make the business increasingly viable, with deployments aimed at manufacturing sites before expanding to home and retail markets.

💡 Positioning robotics at the C‑suite level and embedding R&D in global hubs signals Samsung’s intent to transform humanoid robots into revenue‑generating assets, accelerating its transition from pure consumer gadgets to integrated automation solutions.

space.com · Jul 21

SpaceX will launch a satellite repair drone with robot arms to Earth…

SpaceX launched a Falcon 9 from Cape Canaveral carrying the Mission Robotic Vehicle‑Mission Extension Vehicle (MRV‑MEV) to geostationary orbit. The MRV, equipped with two 10‑foot robotic arms, will attach three Mission Extension Pods (MEPs) to separate satellites, extending their operational life by up to eight years. Optus and Intelsat secured two MEPs, while the third remains available. The MRV also carries a refueling module, enabling in‑orbit servicing and potential future upgrades. This marks the first deployment of MEPs and a new satellite‑repair capability.

💡 The mission introduces a reusable, robotic platform that can extend, repair, and refuel GEO satellites, reducing the need for costly replacements and enhancing space asset resilience.

therobotreport.com · Jul 21

Friction is key to making better robot world models

Researchers have introduced a new class of robot world models, called VμA, that treat the coefficient of static friction (μ) as a primary conditioning input. Traditional models rely on visual data and joint encoder positions, and often infer contact indirectly through motor currents or basic tactile maps that lack friction information. By integrating μ, the models can more accurately predict slip and required grip forces across diverse materials, surface conditions, and environmental changes. Contactile’s PapillArray Tactile Compute Module provides real‑time μ measurements, enabling adaptive grip, slip correction, and task execution without bespoke calibration. This approach moves robotic perception from statistical pattern matching toward a causal understanding of contact physics, improving generalization to novel objects and surfaces.

💡 Direct friction data gives robots a reliable physical cue for grip stability, allowing them to handle unfamiliar items with the same confidence as known ones.

koreatimes.co.kr · Jul 21

Hyundai Motor Group uses World Cup to showcase robotics, global partnership

Hyundai Motor Group leveraged its 27‑year FIFA partnership to stage a high‑tech halftime show at the 2026 World Cup round‑of‑16 match between Brazil and Norway in East Rutherford. Boston Dynamics’ Atlas humanoid robot emerged from the players’ tunnel, reenacted iconic goal celebrations and delivered the match ball to the referee, while the quadruped Spot patrolled venues such as the International Broadcast Center. Hyundai highlighted the performance in a behind‑the‑scenes video, “The Training Ground,” which has amassed over 16.5 million YouTube views. The automaker also supplied a record 2,160 vehicles for the tournament, bringing its cumulative World Cup fleet to roughly 8,900 since 2002, and promoted fan‑engagement initiatives like children’s artwork on team buses and Kia’s match‑ball carrier program. The showcase underscores Hyundai’s shift from pure automotive branding to robotics and sustainable mobility on a global stage.

💡 Hyundai is using football’s massive audience to reposition itself as a technology leader, turning sponsorship dollars into a platform for future‑mobility narratives.