Friend, the lonely AI wearable, returns with a new voice and a much bigger price tag
AI-summarised brief · reviewed before publication
Avi Schiffmann’s AI wearable Friend returns as Friend 2.0 with a built‑in speaker that delivers a consistent personality. The upgraded device, priced at $249, replaces the original $99 model and can converse about personal topics, as shown in a new commercial featuring a woman discussing her ex and a man talking about filmmaking. Schiffmann emphasizes the product as a confidant rather than an assistant or lover, while the company’s prior viral billboard campaign highlighted resistance to digitized companionship. The launch raises questions about the wearable’s broader functionality and market appeal.
💡 Why It Matters
- · The price hike signals a shift toward premium, personality‑driven AI accessories, challenging the viability of niche tech wearables in a crowded market.