WhatsApp may soon move business messages to separate ‘Offers & Updates’ folder

english.publictv.in Aug 1, 2026

WhatsApp may soon move business messages to separate ‘Offers & Updates’ folder

Curated by Shubham · TechCapsules · Aug 1, 2026

AI-summarised brief · reviewed before publication

WhatsApp is piloting a feature that automatically relocates messages from large businesses—such as banks and airlines—into a new “Offers & Updates” folder after a preset interval, ranging up to 24 hours. The move aims to prevent promotional and transactional chats from cluttering users’ primary inboxes, thereby improving the visibility of personal conversations. Users will be able to disable the feature in settings, but cannot customize the time delay; they must accept Meta’s preset durations or turn the function off entirely. The test currently applies only to large‑business accounts, with small businesses and personal contacts exempt. Meta plans to assess the rollout and may later extend the folder to smaller business messages, though no public launch date has been announced.

💡 Why It Matters

· By segregating bulk commercial messages, WhatsApp seeks to reduce inbox fatigue and keep users more engaged with personal chats, a tactic that could strengthen the platform’s user retention amid growing competition from other messaging apps.

Read full article on english.publictv.in

Tech News | WhatsApp May Soon Move Business Messages to Separate ‘Offers…

WhatsApp is testing a feature that will automatically shift messages from large businesses into a dedicated “Offers & Updates” folder after a preset time interval. The move aims to declutter users’ primary chat list, which often becomes crowded with promotional and transactional threads from banks, airlines and other big brands. GSM Arena reports that the platform is trialing various time limits, up to 24 hours, before messages are relocated. Users can disable the function in settings, but cannot customize the delay; they must accept Meta’s preset or turn the feature off entirely. Currently only large‑business accounts are affected, though WhatsApp may later extend the folder to small‑business chats. No rollout date has been announced. The test is rolling out to regions worldwide.

💡 By sequestering bulk promotional content, WhatsApp reduces notification fatigue and reinforces its role as a primary personal messaging hub, a shift that could reshape how brands engage users on the platform.

forbes.com · Aug 1

10 Ways To Automate Your Small Business’ Marketing, And Which Tools To…

Small businesses typically allocate two to five percent of revenue for marketing, with consumer-facing firms spending more than business-to-business entities. To compete with larger corporations, these enterprises increasingly rely on marketing automation to enhance efficiency, personalization, and staff productivity. Automation excels at handling repetitive tasks such as data gathering, lead generation, content creation, abandoned cart emails, and social media scheduling. Tools like HubSpot, Zapier, and Canva facilitate these processes. However, successful implementation requires careful strategy. Human expertise remains critical for defining brand voice, storytelling, and relationship building, as artificial intelligence lacks empathy and complex problem-solving abilities. A robust approach involves setting clear goals, automating specific tasks, and testing results to scale effectively. This balance allows small businesses to maximize limited budgets while maintaining the human touch necessary for genuine customer engagement and long-term brand loyalty in a crowded marketplace.

💡 Automation bridges the resource gap between small enterprises and industry giants, allowing limited budgets to achieve professional-grade reach. Success depends on leveraging technology for efficiency while preserving human creativity for strategic brand differentiation.

techcrunch.com · Aug 1

Apps that help you break free from doomscrolling and get active

A growing number of mobile apps are targeting the habit of “doomscrolling” by tying screen‑time access to physical activity. Digital Carrot blocks distracting apps until users meet personalized fitness or location‑based goals, syncing with wearables such as the Apple Watch. MeBeMe sends mission‑style notifications—burpees, warm‑ups or social interactions—rather than outright blocks, and is free on iOS. StepBloc requires users to walk a set number of steps or complete short workouts before unlocking apps, offering a subscription for unlimited use. Steppin, created by Kayak’s founder, trades one minute of scrolling for every 100 steps taken. TouchGrass uses computer‑vision to demand a photo of actual grass before unlocking apps, with a freemium tier and paid upgrades. WalkLock and Android’s Walkly integrate with Apple Health or native sensors to lock apps until daily step targets are reached. WeWard, known for its “Wards” currency, now adds a “Walking Mode” that restricts app access until users hit customizable step counts. All apps are available on iOS, with several also supporting Android, macOS, Windows or Linux.

💡 By converting sedentary scrolling into measurable movement, these tools turn personal wellness into a gamified, enforceable routine, directly confronting the health risks of prolonged screen exposure.

bangkokpost.com · Aug 1

Insight Wat Pho app transforms temple visits into interactive experiences

The official mobile travel guide for Wat Pho, titled Insight Wat Pho, has been launched to enhance visitor engagement at the historic Buddhist temple complex located in Bangkok’s Phra Nakhon district. Released on August 1, 2026, this free application serves as a comprehensive digital companion for tourists and pilgrims alike. It features high-quality audio narration that provides detailed historical and cultural context for the site’s numerous monuments. Additionally, the app includes interactive maps to help users navigate the expansive grounds efficiently. A key innovation is the integration of augmented reality features, which overlay digital information onto physical structures, creating an immersive educational experience. By combining these technological tools, the initiative aims to modernize the traditional temple visit. The app is designed to be accessible to a global audience, removing language barriers through its digital interface. This development represents a significant step in digitizing heritage tourism in Thailand. It allows visitors to explore the intricate details of Wat Pho’s architecture and artistry with greater depth and understanding than previously possible through standard guided tours or printed materials.

💡 Augmented reality bridges the gap between ancient heritage and modern digital consumption. This tool allows visitors to decode complex cultural narratives independently, shifting tourism from passive observation to active, personalized learning.

ign.com · Aug 1

Everything Coming to Disney+ in August

Disney+ launches a diverse August lineup featuring major franchise premieres and live sports events. Key additions include the streaming debut of Pokémon: Indigo League, marking Disney’s acquisition of U.S. rights, alongside the full release of Star Wars: Visions Presents – The Ninth Jedi and Wizards Beyond Waverly Place Season 3. X-Men ‘97 continues with new weekly episodes. The service also hosts the 2026 LoL KeSPA Cup, a League of Legends tournament sponsored by Disney+. Sports coverage expands with Lollapalooza livestreams, WNBA games, PGA Tour events, and ESPN’s Banana Ball. Additional content includes CoComelon Sanrio shorts, Dancing With the Stars: The Next Pro, and Korean series Flex X Cop. Documentaries like Time and Water and 30 for 30 films join the slate. A new Camp Rock podcast premieres, while King & Prince and Project Runway add variety. This month’s schedule blends nostalgic animation, current hits, and live entertainment across multiple genres, aiming to retain subscribers through exclusive access to popular intellectual properties and real-time sporting events.

💡 Securing Pokémon streaming rights demonstrates Disney’s aggressive strategy to capture younger demographics beyond its traditional catalog. This move directly challenges competitors by offering exclusive access to a globally recognized brand that drives significant family engagement.

windowslatest.com · Aug 1

Windows 11’s Photos app just got debloated, but Microsoft is already ruining…

Microsoft has updated the Photos app for Windows 11 Insiders in the Experimental channel, significantly reducing interface clutter and improving performance. The redesign removes promotional icons for Designer, Clipchamp, and OneDrive from the top toolbar, restoring a cleaner layout similar to the legacy version. The right-click context menu is now shorter and loads instantly, eliminating previous delays caused by rendering extra entries. Performance enhancements include a new WASDK multi-process architecture that reportedly cuts viewer load time by 2.1 times. Additional features include native SVG viewing, HEIC format preservation during edits, and a richer file info pane with quick actions. However, the update also introduces “Photos (Preview),” a separate, auto-installing application with its own gallery sections. This new app duplicates existing functionality, raising concerns about redundant software installation despite the main app’s streamlined improvements.

💡 The simultaneous release of a streamlined core app and a redundant, auto-installing preview version exposes Microsoft’s conflicting priorities between user experience and ecosystem expansion. Users gain a faster, cleaner tool but lose control over their system resources through forced installations of duplicate software.