Some people outside of Apple have already used the folding iPhone
AI-summarised brief · reviewed before publication
Apple is poised to launch its first foldable smartphone, the iPhone Ultra, in September, with pre‑release testers reporting a premium yet functional device. Early users say the thick folded form still fits in a pocket and the hinge feels durable. The expansive folding display enables iPad‑style app layouts, and the camera system, while lacking a telephoto lens, performs well as a viewfinder. Notably, the Ultra returns to Touch ID for biometric security. Analysts expect a price tag of at least $2,000, prompting concerns over omitted high‑end specs. Despite entering the foldable market later than rivals such as Samsung, the Ultra could become a halo product, drawing attention to Apple’s broader lineup and boosting consumer awareness of foldable phones.
💡 Why It Matters
- · Apple’s entry could legitimize foldables for mainstream buyers, forcing competitors to accelerate innovation and reshaping premium smartphone expectations.