TechCapsules

AI-summarised brief · reviewed before publication

Apple is reportedly exploring options to bring more powerful artificial intelligence (AI) tools to its platforms, including the possibility of partnering with third-party companies Anthropic and OpenAI to power a revamped Siri. This move comes after the company faced criticism for not delivering on promised Apple Intelligence upgrades. According to a Bloomberg report, Apple is considering external solutions to enhance its AI capabilities, rather than relying solely on its in-house Apple Intelligence technology. The report cites anonymous sources "familiar with the matter" who suggest that Apple's senior vice president of software engineering, Craig Federighi, and vice president of machine learning, Mike Rockwell, believe that the company's current AI technology is inferior to other models available. The sources claim that Apple is in talks with Anthropic and OpenAI to develop custom versions of their AI models, including ChatGPT and Claude, for use on Apple's Private Cloud Compute servers. This potential partnership could bring more advanced AI capabilities to Siri, allowing for more integrated and powerful interactions. However, not everyone within Apple is said to be on board with this plan. The report suggests that some employees are frustrated with the idea of relying on external partners, and that this move has led to tension among the team of around 100 people working on Apple's AI initiatives. As a result, Apple has allegedly had to make special deals to keep some staff members from leaving for other companies, such as Meta. It's worth noting that the reliability of these anonymous sources should be taken with a grain of salt. Employees who speak out about internal company matters often have their own agendas, and rumors of internal strife can be particularly salacious. Despite this, the news highlights Apple's ongoing efforts to improve its AI capabilities and bring more advanced features to its users. As the company continues to explore its options, it remains to be seen how this will impact the future of Siri and Apple's overall AI strategy.