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Apple in Early Discussions to Potentially Acquire AI Startup Perplexity
Jun 21, 2025

Apple in Early Discussions to Potentially Acquire AI Startup Perplexity

Curated by · TechCapsules ·

AI-summarised brief · reviewed before publication

Apple Inc. has initiated internal talks about the possibility of acquiring Perplexity, an artificial intelligence startup known for its innovative AI-powered search engine, according to sources familiar with the matter. The discussions, reported on June 20, 2025, are in their preliminary stages and may not lead to a finalized deal, but they signal Apple’s growing interest in bolstering its AI capabilities. Perplexity, founded by former OpenAI researchers, has gained attention for its unique approach to search, combining conversational AI with real-time web data to deliver precise, user-friendly answers. The startup has raised significant funding, with its latest valuation reaching $1 billion in early 2025, per industry reports. Apple’s interest aligns with its broader strategy to integrate advanced AI across its ecosystem, including Siri and other services. The talks come amid a competitive race in the AI sector, with tech giants like Google and Microsoft investing heavily in similar technologies. Apple, which has historically prioritized in-house AI development, may see Perplexity’s expertise as a way to accelerate its progress. However, sources emphasized that the discussions are exploratory, and no formal offer has been made. Neither Apple nor Perplexity responded to requests for comment. The outcome of these talks could reshape the AI landscape, as Apple seeks to strengthen its position in a rapidly evolving market.

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