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Apple May Reposition Logo on iPhone 17 Pro due to Redesigned Camera System
Jun 29, 2025

Apple May Reposition Logo on iPhone 17 Pro due to Redesigned Camera System

Curated by · TechCapsules ·

AI-summarised brief · reviewed before publication

According to a leak from Majin Bu, a known leaker with a mixed track record, Apple is expected to reposition its logo on the back of the iPhone 17 Pro to accommodate the new camera bar at the top. This would be the first change to the logo's position in six years. Majin Bu claims that the new camera arrangement will necessitate the relocation of the Apple logo to the center bottom portion, below the camera bar. To support his claim, Bu shared an image of the alleged design change and reported that a company collaborating with him, which specializes in producing cases for the iPhone 17 Pro line, has confirmed that they are already working on producing cases with the updated design. While the repositioning of the Apple logo and the introduction of a full camera bar across the top are still unconfirmed, the latter change is considered highly likely. This leak follows numerous others that have consistently claimed that the iPhone 17 Pro will feature a new layout for the top back portion of the device. It's worth noting that there is no practical requirement for Apple to move the logo, but the company did reposition the logo with the launch of the iPhone 11 in 2019. Prior to that, the iPhone X, for example, had the logo higher up the back, and the word "iPhone" was written lower down. Apple centered the logo and removed the word "iPhone" with the iPhone 11, which also introduced a redesigned camera arrangement. The expected new camera system for the iPhone 17 Pro will be the first major change in the cameras since the iPhone 11. It is speculated that the redesign will bring significant improvements to the camera capabilities of the device.

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