Apple opens up App Store to new competition in Brazil
techcrunch.com Jun 18, 2026

Apple opens up App Store to new competition in Brazil

AI-summarised brief · reviewed before publication

Apple has announced that developers in Brazil can now distribute iOS apps through alternative app stores and process payments outside the App Store. This change is part of Apple's agreement with Brazil's competition regulator, Conselho Administrativo de Defesa Econômica. The move loosens Apple's rules in another market, following similar revisions in the EU and Japan. New protections will be introduced, including a notarization process for iOS apps and authorization requirements for alternative app marketplaces. Developers in Brazil must agree to the updated license agreement by July 6, 2026. The change marks another crack in Apple's control over the iOS app ecosystem.

💡 Why It Matters

  • · Regulators are successfully forcing Apple to open up its tightly controlled ecosystem, setting a precedent for other markets to follow.
  • · Alternative app stores and external payment options will give developers more flexibility and autonomy.