Carl Pei tells Apple he’s stealing its customers, as if iMessage isn’t holding them hostage
androidcentral.com Jun 18, 2026

Carl Pei tells Apple he’s stealing its customers, as if iMessage isn’t holding them hostage

AI-summarised brief · reviewed before publication

Carl Pei, founder of Nothing, has declared his intention to steal Apple's customers in a social media stunt. Pei believes the smartphone market has become stagnant and that Apple has lost its creative spark. Nothing aims to offer an alternative with its unique transparent hardware designs and customized software. The company plans to expand its US retail presence through Best Buy, posing a tangible threat to Apple's dominance. Pei's goal is to attract bored iPhone users, but he faces a challenge in competing with Apple's ecosystem. Nothing's expansion plans are underway, with a focus on physical hardware availability.

💡 Why It Matters

  • · The success of Nothing's approach hinges on its ability to build a services ecosystem that can rival Apple's.
  • · Breaking Apple's hold on users will require more than just innovative hardware designs.