Apple to Kick Off Ternus Era With Its Biggest-Ever Slate of New Products
deccanchronicle.com Sep 5, 2026

Apple to Kick Off Ternus Era With Its Biggest-Ever Slate of New Products

AI-summarised brief · reviewed before publication

Apple will launch its “Surprise and Shine” event on September 9, where new CEO John Ternus is set to unveil the latest iPhone and Apple Watch models and signal the start of the company’s most ambitious product rollout ever. The centerpiece is a foldable iPhone, dubbed the iPhone Ultra, featuring an A20 Pro chip, Apple‑designed C2 modem, Touch ID, split‑view multitasking and a low‑visibility hinge; it is expected to retail above $2,000. Alongside it, the iPhone 18 Pro and Pro Max will arrive with new light‑blue and dark‑red finishes, upgraded processors, improved battery life and enhanced cooling. Apple executives say the pipeline, developed over the past five years, will extend through 2026‑27 with additional form factors and entirely new categories, marking a shift from incremental updates to a sustained innovation era.

💡 Why It Matters

  • · Apple’s pivot to a rapid, multi‑year stream of novel hardware could reshape consumer expectations and force rivals to accelerate their own product‑development cycles.