Apple’s iPhone Duo sales predicted to hit 6m units
AI-summarised brief · reviewed before publication
Apple is projected to sell roughly 6 million iPhone Duo units in 2024, according to Counterpoint Research, marking the first forecast for the company’s debut foldable phone. The Duo, priced at $1,999 and launching this month, sits at the top of Apple’s lineup and is expected to boost overall foldable shipments, which IDC predicts will rise 13 percent to 22.9 million units. Without Apple’s entry, the segment would have contracted. At the same time, Apple’s new iPhone 18 Pro series has driven a 12 percent surge in early sales in China, helping the firm capture 33 percent of the market despite a 17 percent decline for domestic rivals. Higher component costs are prompting price hikes across the industry, narrowing rivals’ cost advantage and reinforcing the iPhone’s premium positioning.
💡 Why It Matters
- · Apple’s Duo could be the catalyst that reverses a shrinking foldable market, proving premium pricing can still drive volume in a niche segment.