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Apple still charging 300% of costs on iPhone storage upgrades, says WSJ
Apple continues to charge customers more than three times the cost of higher‑storage upgrades on the iPhone 18 Pro, according to a Wall Street Journal analysis. The price difference between the base model and the 1 TB variant is $600, while Apple’s estimated direct cost is $192. The company’s earnings report notes rising component costs squeezing margins, yet it maintains steep markups on storage and RAM. The WSJ’s figures suggest the practice persists despite higher supply expenses.