Apple is advertising PROLED MacBook Pro on Discord
appleinsider.com

Apple is advertising PROLED MacBook Pro on Discord

Apple has launched a new advertising campaign for the ProLED MacBook Pro, targeting users on Discord, a platform popular among its core demographic. The ad appears as a viewing option to active Discord members, who receive 250 in‑game currency for cosmetics upon completing the advertisement. This strategy continues Apple’s long‑standing practice of placing ads where its audience spends time, while leveraging Discord’s engagement metrics to reach tech‑savvy consumers. The campaign underscores Apple’s focus on immersive, platform‑specific marketing. [...]
How to handle a water spill on your Mac before the damage gets worse
appleinsider.com

How to handle a water spill on your Mac before the damage gets worse

A liquid spill can continue to harm a Mac long after the surface appears dry, so immediate action is crucial to avoid costly repairs. Users should power down the device, unplug any chargers, and blot visible moisture before assessing how far the liquid traveled. Water can infiltrate the keyboard, ports, and seams, reaching internal components even when the exterior looks dry. The severity of damage depends on the volume, entry point, and composition of the liquid; sugary [...]
Apple’s latest giant education deal: 170,000 MacBook Neo to Philippines
appleinsider.com

Apple’s latest giant education deal: 170,000 MacBook Neo to Philippines

Apple announced that 170,000 MacBook Neo laptops have been sold to students and teachers in the Philippines, marking one of its largest education‑sector deals. The Neo, introduced in March 2026, is the first MacBook to use the A18 Pro iPhone chip and was initially priced at $499 for education buyers before a price hike to $649 in October. Despite the increase, it remains the cheapest MacBook available directly from Apple, with the 256 GB model now costing about [...]
Apple to eliminate non-touch MacBooks Pros other than core 14-inch model
appleinsider.com

Apple to eliminate non-touch MacBooks Pros other than core 14-inch model

Apple announced it will discontinue all non‑touch MacBook Pro models when the second‑generation touch‑enabled line launches in 2027. The current 14‑inch and 16‑inch Pro models feature PROLED XDR displays and touch screens, priced at $2,899 and $3,399 respectively, while the entry 14‑inch model starts at $1,999 without touch. The 2027 models will use the new M7 Pro and M7 Max chips, emphasizing AI capabilities, and the 14‑inch version will remain touch‑free but lighter.
Here’s how the new MacBook Pro and macOS 27 are optimized for touch
9to5mac.com

Here’s how the new MacBook Pro and macOS 27 are optimized for touch

Apple unveiled a new MacBook Pro featuring a PROLED XDR display and the company’s first touch‑screen laptop, paired with macOS 27 “Golden Gate.” The OS adds larger traffic‑light icons when tapped, expands touch targets in menus, and enables trackpad gestures—such as three‑finger swipes for Mission Control, space switching, pinch‑to‑zoom, and scrolling—directly on the screen. Spotlight can be launched from the Dynamic Island, mirroring iOS 27 behavior, and Safari gains pull‑to‑refresh. Developers gain full touch control of the iOS simulator [...]
MacBook Pro with PROLED XDR looks awesome, but I’m not rushing to upgrade
9to5mac.com

MacBook Pro with PROLED XDR looks awesome, but I’m not rushing to upgrade

Apple unveiled its first major MacBook Pro redesign in five years, introducing a PROLED XDR display and a lighter chassis. The 14‑inch model sheds 0.5 lb and the 16‑inch loses 0.7 lb, while thickness is marginally reduced. The top case, keyboard, trackpad, speaker array and port layout remain unchanged, making the update feel more like a display refresh than a full redesign. Pricing has risen, with the new units $400 above the previous mini‑LED versions, which themselves were $300 [...]
After years of resisting touchscreen laptops, Apple just proved Windows PCs had a point
windowscentral.com

After years of resisting touchscreen laptops, Apple just proved Windows PCs had a point

Daniel Rubino, long‑time editor‑in‑chief of Windows Central, has steered the site since 2007, overseeing content, staff, and multimedia ventures. He transitioned from a medical and entertainment career—working as a polysomnographer, EMT, and projectionist—to technology journalism in 2015, focusing on Windows, laptops, and emerging form factors. Rubino’s academic background spans linguistics, political science, and neurology, and he now hosts podcasts and YouTube reviews, cementing his influence in the PC community.
It’s back – the glowing Apple logo makes a return on MacBook Pro at last
appleinsider.com

It’s back – the glowing Apple logo makes a return on MacBook Pro at last

Apple has reintroduced its backlit logo on the new 14‑ and 16‑inch MacBook Pro models, a feature absent since the 2016 release. The redesign uses tandem OLED displays that cut screen thickness by up to 1 mm, allowing the logo to glow without adding bulk. The logo, once positioned upside‑down for passersby, now shines outward, echoing its historic presence on concert stages and retail displays. The move signals a blend of nostalgia and engineering efficiency in Apple’s latest [...]