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GTA 6 CEO says AI will make creating games easier, but “making a big hit” will be as hard as ever
Take‑Two Interactive chief executive Strauss Zelnick told investors that artificial intelligence will streamline game development but will not replace human creativity. Speaking on the company’s earnings call, he said recent technological advances have already made asset creation far easier than in his early career, and he expects AI to accelerate that trend. Zelnick emphasized that producing a blockbuster title remains a uniquely human challenge, noting that “making a big hit was hard then, it’s hard now, and [...]