TechCapsules

AI-summarised brief · reviewed before publication

In Malaysian broker accounts, Meta ad budgets of $50,000–70,000 generate 40–60 new creatives, each costing roughly $1,200. With a cost per lead of $9–10, each creative yields about 130 leads, of which 40–55% confirm contact details within seven days. At a typical 2.1–3.2% lead‑to‑deposit rate, this translates to roughly 2.8 first deposits per creative. The data show a 2.4‑to‑3.4‑fold spread between the cheapest and most expensive creatives, highlighting inefficiencies in current testing practices.