Connected Cars Share A Lot More Data With Companies Than Owners May Realize
us.headtopics.com Sep 30, 2026

Connected Cars Share A Lot More Data With Companies Than Owners May Realize

AI-summarised brief · reviewed before publication

Researchers from Northeastern University and Consumer Reports examined 21 vehicles from 21 brands between October 2024 and August 2025, scanning their Wi‑Fi, cellular, and infotainment data streams. The study found that Tesla, Cadillac, and Lucid sent the most data to third‑party domains, with Tesla’s Model 3 contacting 34 unique advertising, tracking, or analytics (ATA) domains. Cadillac Lyriq and Lucid followed with 10 and 9 domains, respectively. In contrast, Nissan Ariya, Land Rover Range Rover, Mercedes EQS, and Buick Envista did not contact any ATA domains. Automakers responded that the data exchanges were contract‑bound and that personally identifiable information was protected. However, the study highlighted that disabling telematics could impair vehicle functionality, raising consumer‑protection concerns.

💡 Why It Matters

  • · The findings expose a gap between consumer expectations and the reality of data sharing in modern vehicles, underscoring the need for clearer privacy controls and transparent opt‑out options.