Design is a Jobsian-level focus for John Ternus
appleinsider.com Oct 4, 2026

Design is a Jobsian-level focus for John Ternus

AI-summarised brief · reviewed before publication

Apple’s new chief executive, John Ternus, is reshaping the company’s priorities by elevating design to a “Jobsian‑level” focus. In a Bloomberg “Power On” newsletter, Mark Gurman reports that Ternus told staff he must be himself as CEO, shifting responsibilities that Tim Cook once handled—financial strategy and supply‑chain oversight—to CFO Kevan Parekh and COO Sabih Khan. Ternus, an engineer, is now working closely with chief hardware officer Johny Srouji and hardware leader Tom Marieb, while devoting much of his time to Apple’s industrial and human‑interface design teams, which have been fragmented since Jony Ive’s 2019 departure. The design groups, previously reporting to former COO Jeff Williams and then directly to Cook, are now under Ternus’s direct supervision, signaling a strategic return to design‑centric leadership.

💡 Why It Matters

  • · By centralizing design under the CEO, Apple aims to restore the product‑centric ethos that defined its most iconic releases, potentially redefining its competitive edge in a market where aesthetic differentiation drives consumer loyalty.