Instagram wants in on ‘long-form,’ widescreen videos and its test begins now
AI-summarised brief · reviewed before publication
Instagram announced a test of “Features,” a new long‑form, widescreen video format that will run on both the mobile app and Instagram TV. Head of Instagram Adam Mosseri, who previously opposed long‑form content, said the shift reflects creators’ demand for varied storytelling, while VP of product Tessa Lyons emphasized that “Features” will complement, not replace, short‑form Reels. The rollout will begin this week in a limited test, with broader availability expected over the next month as Meta gathers feedback. Mosseri noted the format must remain “symbiotic” with Reels and preserve Instagram’s “friend connection” ethos. Existing features such as Live and carousel posts will continue alongside the new format.
💡 Why It Matters
- · By blending extended video with its core short‑form experience, Instagram aims to keep creators on the platform as competitors expand into longer content, preserving user engagement across devices.