iPhone 18 Pro sales beat iPhone 17 Pro figures, but only because of China
appleinsider.com Oct 27, 2026

iPhone 18 Pro sales beat iPhone 17 Pro figures, but only because of China

AI-summarised brief · reviewed before publication

Counterpoint Research reports that the iPhone 18 Pro’s global sales rose 3.1% over the iPhone 17 Pro, driven largely by a 29% year‑over‑year increase in China during the first three weeks after launch. Apple’s larger initial inventory and a decline in local Android sales boosted demand in China, offsetting weaker performance in the U.S. (down 4%) and Japan (down 27%). The iPhone 18 Pro Max dominated sales worldwide, accounting for 56% of units sold. The study cautions that China’s surge may be front‑loaded and its durability remains uncertain.

💡 Why It Matters

  • · The data reveal how regional dynamics can mask global sales trends, underscoring the importance of market‑specific strategies for flagship products.