Luxid launches AI-driven AR and VR platform for hotel sales
AI-summarised brief · reviewed before publication
Luxid has launched an AI-powered augmented and virtual reality platform designed to streamline enterprise sales for hotels, specifically targeting high-revenue segments like MICE, destination weddings, and large banquets. The solution addresses traditional bottlenecks by replacing time-consuming physical site visits with immersive online venue discovery. Prospective clients can virtually explore banquet halls, meeting spaces, and guest rooms, allowing them to compare layouts and visualize event setups without traveling. The system supports real-time collaboration between hotel teams and clients, facilitating faster decision-making and expanding outreach beyond local markets. Additionally, Luxid is developing a software development kit and AI-based content creation tools that enable hotel staff to independently build and update AR/VR presentations. This reduces reliance on external visualization services and allows for quicker updates following renovations. Founder Siddhant Aggarwal stated the technology aims to create meaningful pre-visit experiences, enhancing relationships while helping hotels scale enterprise sales more efficiently through personalized, interactive planning tools.
💡 Why It Matters
- · By empowering hotel staff to independently generate immersive content, the platform eliminates costly third-party dependencies and accelerates the sales cycle for complex, high-value bookings.
- · This shift transforms venue selection from a logistical hurdle into a scalable, digital-first experience that expands geographic reach without increasing travel overhead.