Meta Introduces Cloud Processing Feature, Raising Privacy Concerns
Jun 28, 2025

Meta Introduces Cloud Processing Feature, Raising Privacy Concerns

AI-summarised brief · reviewed before publication

Meta, the parent company of Facebook, has introduced a new feature that allows the platform to continuously upload users' private photos to its cloud, reportedly to provide AI suggestions. The feature, which was recently spotted by TechCrunch, prompts users to opt into "cloud processing" when creating a story. According to Meta, the feature is designed to "create ideas" for users by selecting media from their camera roll and uploading it to the cloud based on information such as time, location, or themes. While the company claims that the images will not be used for ad targeting, the move has raised privacy concerns among users. The feature gives Meta full access to all the images on a user's camera roll, including those that may not be intended for sharing. Additionally, the company's AI terms of service include a liability clause that has sparked concerns about the potential risks of opting into the feature. Given Meta's history with protecting user data, including the recent revelation that the company had been storing over half a billion users' passwords in plain text, it is recommended that users exercise caution when considering whether to opt into the cloud processing feature.