9to5google.com
Aug 18, 2026
NBC raises Peacock’s price for the fourth year in a row
AI-summarised brief · reviewed before publication
NBC Universal announced a fourth consecutive price increase for Peacock, raising the Premium plan to $12.99/month and Premium Plus to $19.99/month. The hikes take effect immediately for new subscribers and from September 17 for existing users. Peacock, launched in 2020, previously charged $4.99/month in 2023. The announcement followed NBC’s launch of “Peacock Membership Awards,” offering discounts on NBC products, Instacart+, and Pizza Hut. The price changes coincide with a beta rollout of rewards and a new bundle partnership with YouTube.
💡 Why It Matters
- · The steady price rises signal a broader shift toward monetizing streaming libraries, potentially reshaping consumer expectations for subscription value.
