Remove your personal info from the web (and stop it coming back)
9to5mac.com Nov 8, 2026

Remove your personal info from the web (and stop it coming back)

AI-summarised brief · reviewed before publication

Hundreds of data‑brokers legally scrape and sell personal information—from browsing habits to location history—often sourced from app developers’ vague privacy clauses. While the least harmful use is targeted advertising, the worst‑case scenario involves hackers repurposing the data for scams and identity theft. Consumers can submit “takedown requests” under law, but the process is cumbersome: they must locate obscure links for each broker, navigate complex procedures, and contend with firms that deliberately hide or ignore removal options. Even successful removals are temporary, as brokers continuously replenish profiles. Incogni offers a subscription service that automates requests across hundreds of brokers, monitors re‑appearances, and handles additional submissions, promising ongoing protection. For 9to5Mac readers, the company is offering a 58 % discount on its annual Unlimited plan with code 9TO5MAC.

💡 Why It Matters

  • · It shows that a single paid service can turn the fragmented, legally‑allowed data‑harvesting ecosystem into a manageable, enforceable privacy shield for everyday users.