Rockstar’s Multi-Million Dollar Miami Takeover Continues to Expand Ahead of GTA 6 Launch, Despite Protests from Some Officials
ign.com Oct 13, 2026

Rockstar’s Multi-Million Dollar Miami Takeover Continues to Expand Ahead of GTA 6 Launch, Despite Protests from Some Officials

AI-summarised brief · reviewed before publication

Rockstar Games has intensified its marketing push for GTA 6, deploying a Vice City-themed blimp, NFL and NBA collaborations, and a $1 million “Welcome to Vice City” sign atop Miami’s Kaseya Center. The campaign includes a Vice City‑themed NBA game, merchandise sales, and ads at Miami International Airport and Hard Rock Stadium. Miami officials, led by County Commissioner René Garcia, oppose the campaign, citing concerns over the city’s portrayal as a crime haven. Rockstar aims to launch the game on November 19 amid growing public debate.

💡 Why It Matters

  • · The clash underscores how blockbuster entertainment can reshape city branding and tourism, while raising questions about civic image and commercial influence.