Samsung mercilessly mocks iPhone Duo ‘crackgate’ in Galaxy Z Fold 8 ads [Video]
9to5google.com Oct 31, 2026

Samsung mercilessly mocks iPhone Duo ‘crackgate’ in Galaxy Z Fold 8 ads [Video]

AI-summarised brief · reviewed before publication

Samsung launched a series of Instagram ads directly targeting Apple’s newly released iPhone Duo, highlighting the “crackgate” issue where early adopters reported a central screen fracture linked to the hinge design. The ads feature the Galaxy Z Fold 8, with slogans such as “folding is nothing new to us” and “Switch to Galaxy Z Fold 8,” juxtaposing the iPhone’s cracked display against Samsung’s device. Posts from Samsung’s Canadian, Malaysian, Australian and Saudi accounts each mock the iPhone’s durability problems, using images of the crack, humor about “FOMO,” and a wallpaper overlay to emphasize Samsung’s confidence in its folding technology. Apple has begun replacing affected iPhone Duo units, underscoring the challenge of its first foldable launch.

💡 Why It Matters

  • · Samsung’s blunt campaign leverages Apple’s hardware flaw to position its own foldable as a proven, reliable alternative, intensifying the rivalry in the nascent foldable market.