Samsung reiterates that Galaxy Z Fold 8 is a hit, and that iPhone Duo puts a spotlight on it
9to5google.com Oct 24, 2026

Samsung reiterates that Galaxy Z Fold 8 is a hit, and that iPhone Duo puts a spotlight on it

AI-summarised brief · reviewed before publication

Samsung’s UK newsroom announced that the Galaxy Z Fold 8 series has become a “huge hit,” citing a 45 % sales increase in Europe compared with the previous Fold 7 model during the first nine weeks after launch. The company also reported a 260 % surge in online searches for the Fold 8 throughout September, spiking to 460 % between September 6‑12, the same period Apple unveiled its iPhone Duo. Samsung claims the Apple announcement amplified both interest and sales of the Fold 8, especially in Europe where market share is more fragmented than in the United‑States. The data underscores the Fold 8’s strong performance in a competitive market and highlights the cross‑brand impact of rival product launches.

💡 Why It Matters

  • · Samsung’s growth in Europe shows the foldable can capture demand even when Apple dominates headlines, proving the segment’s resilience and expanding consumer appetite for premium multitasking devices.